FRACTIONAL MARKETING OPERATIONS

Marketing systems that create clarity & calm chaos

I help growing B2B teams turn disconnected tools, processes, and data into a repeatable marketing-to-revenue engine.

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You don’t need more dashboards.

You need more clarity.

Growth adds tools, handoffs, and data sources — until no one’s quite sure how it all fits anymore.

Everyone has numbers, but no one fully trusts them. Decisions slow, simple questions get hard, and momentum slips.

My role is to untangle what’s actually happening and build marketing operations your team can trust.

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How I help

I work with growing B2B teams who feel the strain between momentum and clarity.

Instead of adding more tools or reports, I focus on how your marketing systems, people, and processes work together so your team becomes repeatable, measurable, and strategic.

Marketing & RevOps audits

Lead & revenue flow design

CRM & automation cleanup

System integration & team alignment

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Decision-ready reporting

Lightweight documentation & operating rhythms

How I work

1. Start with how things work today.

Map how tools, data, workflows, and handoffs work today — for a shared, reality-based starting point.

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2. Pinpoint where clarity is lost.

Surface the key breakdowns — ownership, data, handoffs, and system alignment.

3. Address the highest impact issues.

Fix what builds confidence and momentum first, then phase the rest — giving you early wins, a clear path, and systems your team can own.

Who I work with

I partner with growing B2B teams who have momentum — and feel the operational strain that comes with it.

Typically a fit if you are:

  • Mid-market B2B services, SaaS, or agency teams

  • Operating across multiple systems (HubSpot, Salesforce, ERP, spreadsheets, paid tools, etc.)

  • Generating leads, but lacking confidence in what’s working

  • Experiencing handoff friction between marketing, sales, and ops

  • Scaling faster than your internal processes can comfortably support

Usually not a fit if:

  • You’re pre-revenue or still validating a core offer

  • You’re looking for lead gen, ads, or content execution only

  • "Kim is easy to work with, and she provides clear, thorough answers to all questions."

    —Bill Holsten.

Outcomes From Similar Engagements

Click to view real-world implementations across marketing, sales, and revenue operations.

Clarity is usually the highest-ROI investment

If your systems are slowing growth, let’s fix that. Book a 30-minute clarity call.

Common Questions

  • I do both — but always with a clear purpose.


    I don’t deliver recommendations that sit in a deck. I work hands-on to untangle systems, clean up how things actually operate, and help teams implement changes that stick. My goal is to leave you with clarity, working processes, and systems your team can run without relying on me long-term.

  • Usually, no.


    Most teams don’t need new tools — they need better integration, clearer ownership, and simpler processes across what they already use. We start by stabilizing and improving what’s in place, then identify gaps only if they’re truly holding you back. Any change is intentional, scoped, and tied to real outcomes.

  • I work as a true fractional partner.


    That typically means a set number of focused hours each week, clear priorities, and consistent check-ins. I’m hands-on where it matters, but not embedded in daily noise. The goal is steady progress without adding meetings, friction, or dependency.

  • It varies, but we focus on momentum early.

    We start by identifying the highest-impact breakdowns — the things creating the most friction or uncertainty — and address those first. That usually means teams begin to see clearer ownership, simpler workflows, and more trustworthy visibility within the first few weeks. Larger changes roll out in phases, but early improvements help teams move faster while the deeper work continues.

  • This work is best suited for growing B2B teams who feel the strain between growth and clarity.


    It’s not a fit if you’re looking for campaign execution, content creation, or a short-term boost without addressing underlying systems. I focus on building durable operations, not quick wins that fade.

  • No.
    I work across HubSpot and Salesforce frequently because they’re common, but the work isn’t tool-dependent. I’ve supported teams using a mix of CRMs, marketing platforms, spreadsheets, and custom setups. The focus is always on how data, process, and people connect — not forcing a specific tool.

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