Revenue Attribution Consulting Services
Marketing Operations infrastructure for B2B companies that need trusted pipeline reporting and cleaner CRM data.
Marketing is spending. Leadership can't see what it's driving.
I fix that. Not with recommendations — with infrastructure that connects what marketing does to the numbers everyone in the room already trusts.
What I Fix
Broken attribution reporting
CRM and MAP data gaps
Lead lifecycle misalignment
CRM/MAP integration issues
Marketing dashboards leadership doesn't trust
Every engagement starts with the diagnostic. From there, we build only what the findings say you need.
PHASE 1
Attribution Diagnostic
| $10,000 | 4 weeks
Before anything gets built, I need to know exactly what's broken and why. The diagnostic is a full audit of your attribution infrastructure — every system, every handoff, every point where data loses fidelity. Most clients score between 3 and 6 out of 10. By the end of Phase 1, you know precisely where you stand and exactly what Phase 2 will fix.
What gets audited:
Nine-track audit scored 1–10 with evidence — attribution chain, CRM fields, lead management, workflows, revenue metrics, database health, pipeline, and integrations
Weeks 1–2
Data audit across all nine tracks. No stakeholder interviews yet — the data tells the story first.
Weeks 3
Stakeholder interviews with Marketing, RevOps, and the CMO — armed with findings, not blank questions.
Weeks 4
Synthesis, scoring, and findings presentation.
What you get:
Revenue Attribution Maturity Scorecard — scored 1-10 across all nine tracks
Track-by-track findings with evidence — specific, not general
Prioritized Phase 2 roadmap with complexity drivers and tier recommendation
Written findings summary — a document your team can act on
PHASE 2
Attribution Implementation
| From $15,000 | 6-10 weeks
Phase 2 builds on Phase 1 findings. Four tracks implemented in parallel — attribution infrastructure, CRM/MAP integration, lead scoring, and executive dashboards.
The tier is confirmed after Phase 1 findings, so you know exactly what you're paying for and why before work begins.
Four tracks:
Attribution Infrastructure — UTM taxonomy designed and implemented, hidden fields on every active form, lead source values standardized in CRM, first touch and last touch verified in GA4
CRM/MAP Integration — data flow corrected between your marketing platform and CRM, trigger logic validated, bi-directional sync confirmed with error alerts configured
Lead Scoring — Marketing, Sales, and RevOps align in writing on qualification criteria, MQL threshold, lifecycle definitions, and handoff rules before a single workflow is built
Executive Dashboards — full-funnel pipeline report built in HubSpot or Salesforce, first touch and last touch shown side by side, real-time data with monthly and quarterly presets, maintainable by your team on day one
Pricing Tiers:
The tier is always confirmed after Phase 1 — you know exactly which one applies and why before any work begins.
Tier 1 — $15,000 · 6–8 weeks Your stack is connected and functional. Systems talk to each other. Implementation is straightforward.
Tier 2 — $22,500 · 8–10 weeks One or two things are broken or missing — a failed integration, dirty data, an outdated scoring model, or inconsistent platforms across teams.
Tier 3 — Custom · 10–14 weeks Multiple systems are broken or disconnected. Requires contractor execution alongside my oversight. Scoped individually after Phase 1 findings.
Phase 2 is complete when:
UTM governance is live across all active channels
Lead source fields are clean and standardized in CRM
First touch and last touch are verified in GA4
Integration sync is bi-directional with error alerts configured
Lead scoring model is live, CRM-synced, and Sales is trained
Executive dashboard is live and your team can maintain it
Reporting is trusted and referenced in leadership meetings
Retainer
PHASE 3
| $2,000 a month | 6 month minimum
Phase 2 builds the machine. Phase 3 keeps it running and makes it smarter as real data accumulates. Attribution infrastructure degrades quietly — a form launches without UTM fields, a sync error goes unnoticed. Phase 3 catches those things before they compound.
What’s included every month:
Infrastructure Monitoring — structured monthly check across all four Phase 2 tracks, UTMs, integration sync, lead source values, scoring model behavior. You receive a Health Scorecard — green, yellow, or red per system area
Monthly Performance Summary — written interpretation of your KPI data, what's up, what's down, what's a signal worth watching. Delivered by the 10th of each month. Analysis, not a report you could pull yourself
Requested Fixes — client-initiated work tracked against the 8-hour monthly allocation. Any fix over 3 hours is flagged and approved before work begins
Quarterly strategy sessions (months 3, 6, 9, 12):
Written summary delivered 48 hours in advance covering scoring model performance, attribution trends, and one strategic recommendation
60-minute working session with Marketing Lead and CMO — a decision meeting, not a presentation
Scoring model optimization happens here — quarterly, against 90 days of real data, not monthly
Start with the diagnostic.
Four weeks. A clear picture of what's broken, what it's costing you, and what it takes to fix it.
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